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21h ago

WPP Renames GroupM to WPP Media in AI-Powered Shift

Alongside the rebrand, WPP Media has launched Vision’30 to upskill its workforce for an AI-driven future.

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Overview

  • WPP retired the 22-year-old GroupM name today and established WPP Media to emphasize AI, data and integrated client solutions.
  • Brian Lesser will continue as CEO of WPP Media, which manages over $60 billion in annual ad investments across more than 80 markets.
  • Agency brands Mindshare, Wavemaker and EssenceMediacom will operate as dedicated teams within the unified WPP Media network.
  • WPP has expanded its AI capabilities through the 2021 acquisition of Satalia, an early-2025 stake in Stability AI and its WPP Open platform backed by $400 million in annual funding.
  • To highlight its AI focus, WPP rolled out a B2B campaign titled “Transforming How We Create” and unveiled Vision’30, a five-year program to train staff for an AI-centric marketing landscape.