Overview

• Rose is set to succeed Mark Read on September 1 after his seven-year tenure leading WPP.
• The appointment follows an 18% slump in U.S.-listed shares after WPP issued a profit warning and cut its full-year outlook.
• Chair Philip Jansen cited Rose’s track record in AI and digital transformation as essential for steering through economic headwinds.
• Major clients have signaled they care more about local account leadership and measurable results than the corporate leadership change.
• Analysts and insiders warn Rose must integrate her tech background with WPP’s services model and reverse recent losses of key accounts.