Particle.news
Download on the App Store
5 ARTICLES
·
last wk.

WPP Media Cuts 2025 Ad Growth Forecast to 6% Citing Trade Policy Uncertainty

Digital platforms will claim more than 73% of ad spend with creator content overtaking professional output

Image
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville/File Photo
Image
Image

Overview

  • WPP Media lowered its global ad revenue growth forecast for 2025 to 6% from 7.7%, attributing the revision to uncertainty over U.S. trade policies and delayed marketing commitments.
  • Global ad revenue is expected to reach $1.08 trillion in 2025.
  • Digital advertising is set to account for 73.2% of total ad spending this year.
  • User-generated content will for the first time capture a larger share of ad dollars than professionally produced content, with creator-driven revenue forecast at $184.9 billion.
  • The U.S. remains the largest ad market at $404.7 billion, growing 5.6%, while print ad revenue is seen falling 3.1% to $45.5 billion and TV advertising growth is limited to 1%.