WPP Mandates Four-Day Office Return for 114,000 Global Employees

The advertising giant cites improved collaboration, creativity, and client satisfaction as reasons for the policy shift starting in April.

WPP, one of the world's largest advertising firms, has announced a new return-to-office policy requiring employees to work in person at least four days a week starting in April 2025.
CEO Mark Read emphasized the importance of in-person collaboration for fostering creativity, mentoring, and strengthening client relationships, while maintaining some flexibility for individual circumstances.
The policy affects employees across all WPP agencies globally, with exceptions subject to a formal approval process for those with caregiving responsibilities, health issues, or other considerations.
This move aligns with a broader trend of companies scaling back remote work arrangements, including Amazon, Google, and JPMorgan, which have implemented stricter office attendance requirements.
WPP highlighted data showing increased office attendance correlates with stronger employee engagement, improved client satisfaction, and better financial performance.