WPP CEO Targeted in Failed Deepfake Scam

Mark Read, CEO of the world's largest ad agency WPP, was the focus of a sophisticated AI-driven impersonation attempt.

Fraudsters used AI to mimic Read's voice and image in a failed attempt to extract money and personal details from WPP executives.
The scammers set up fake accounts and orchestrated a Microsoft Teams meeting to lend credibility to their deception.
WPP's vigilant response prevented any loss, underscoring the importance of awareness in combating AI-enabled fraud.
The incident highlights growing concerns about the misuse of deepfake technology in corporate espionage.
WPP is investing heavily in AI, viewing it as an opportunity despite the risks posed by such technologies.