Overview

• Observed on September 27, the day commemorates the 1970 adoption of UNWTO statutes and was first celebrated in 1980 in Spain.
• The 2025 theme, “Tourism and Sustainable Transformation,” urges choices that lower environmental impact, support local communities, and respect cultural and natural heritage.
• UN guidance emphasizes governance, strategic planning, monitoring, and clear priorities to align the sector with long‑term sustainability goals.
• Tourism employs one in ten people globally, contributed about 10% of global GDP in 2024, and exceeds 20% of GDP in some economies, according to the reports.
• Official celebrations are set in Melaka, Malaysia, with worldwide programs from conferences and workshops to cultural events, including outreach highlighted by Abu Dhabi and activities across India.