Overview

• International trips rose 5% in the first half of 2025 to about 690 million, with Africa up 12%, Asia–Pacific up 11%, Europe up 4%, Latin America up 3% and the Middle East down 4%.
• The 2025 theme, “Turismo y transformación sostenible,” frames calls for effective governance, strategic planning and resource stewardship across the sector.
• In Mexico, tourism accounted for roughly 8.6–9% of GDP per INEGI; WTTC projects the share could reach 15.1% by late 2025 with nearly 8 million jobs, as the country remains among the world’s most visited.
• In Peru, Mincetur reports 268,675 international arrivals through August 2025, a 4.4% year‑over‑year increase, with full‑year tourism revenues expected to exceed $5 billion.
• Cusco’s recovery lags despite Machu Picchu surpassing one million visitors in 2025, with regional activity still below pre‑pandemic levels and recent protests halting trains for four days, affecting 4,700 travelers and causing losses above 5 million soles.