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World Series Game 7 Draws 51 Million Across U.S., Canada and Japan, MLB’s Biggest Audience Since 1991

Global interest surged on the strength of Japanese stars plus a Canada-wide audience, signaling fresh momentum for MLB’s media and growth plans.

Overview

  • Fox’s U.S. broadcast of Game 7 averaged 27.33 million viewers (peaking around 33 million), and the full series averaged 16.1 million in the U.S., the highest since 2017.
  • Canada averaged 11.6 million for Game 7 across Sportsnet and TVA Sports, with 18.5 million Canadians tuning in at least briefly, setting a record for an English-language broadcast outside the 2010 Olympics; the series averaged 8.1 million there.
  • Japan averaged 12.0 million viewers for Game 7 on NHK-BS after a 13.1 million audience for Game 6 on NHK-G, with a 9.7 million series average despite morning start times.
  • Across the three countries, the seven-game series averaged 34 million viewers, the largest global World Series audience since 1992, with viewers under 17 in the U.S. up 11% year over year.
  • Baseball’s finale outdrew the NBA FinalsGame 7, and analysts tie the surge to pace-of-play reforms and international star power, while noting new Nielsen methodologies and warning that labor strife could undercut recent gains.