Overview

• England beat Canada 33-13 at a sold-out Twickenham to claim the 2025 title, extend their unbeaten run to 33 Tests and confirm their No. 1 world ranking in the updated list.
• The tournament sold 444,465 tickets with 81,885 at the final, BBC TV peaked at 5.8 million viewers for the decider, and organisers reported that 53% of attendees were women with half new to women’s rugby.
• World Rugby leaders pointed to an average 9.2 tries per match and a 61% goal-kicking rate—up 10 percentage points on 2022—as evidence of rising quality across the 16-team field.
• Resource gaps remain stark: England’s RFU invests about £15 million annually in the women’s programme, while Canada combined roughly £1.4 million in union backing with about £540,000 in external and crowdfunded support.
• Commercial momentum gathered pace, with Quantcast reporting online engagement uplifts for sponsors—Mitsubishi Electric up 60%, Emirates up 50%, Mastercard up 45%—as World Rugby urged any proposed R360 league to align with the global calendar.