Overview
- The 2025 celebration runs August 25–31, opening with Disney Kids’ All Princesses Make Magic spot that highlights family-focused princess storytelling.
- LEGO Disney Princess: Villains Unite is now streaming on Disney+, alongside a limited 24/7 classics marathon and flash sweepstakes for eligible premium subscribers.
- A Royal Ride Along with Disney Legend Jodi Benson debuts on YouTube on August 27, featuring a ride-through of The Little Mermaid ~ Ariel’s Undersea Adventure with host Lauren Paley.
- A Disney Princess concert filmed at Disneyland’s Sleeping Beauty Castle streams August 29 on YouTube before arriving on Disney+, with Jodi Benson, Paige O’Hara, Anika Noni Rose and Auliʻi Cravalho performing and Ginnifer Goodwin and Susan Egan hosting.
- New Disney Princess products are live at Disney Store and partners including LEGO, Mattel, Loungefly, Pandora and Kendra Scott, with LEGO Store giveaways August 25–31, NatGeo Kids animal‑inspiration videos, and more than 100 wishes granted through Make‑A‑Wish.