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World No Tobacco Day Unmasks Industry Tactics with New Quit-Support Programs

New tobacco cessation support programs now offer services across hospitals and communities in response to this year’s youth-targeted marketing focus

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Overview

  • WHO’s 2025 World No Tobacco Day theme, “Unmasking the Appeal,” exposes how flavored products, sleek designs and social media partnerships lure young users into nicotine addiction.
  • Health experts caution that e-cigarettes and vaping devices, though marketed as safer, still deliver addictive nicotine and threaten developing brains, hearts and lungs.
  • The tobacco lifecycle contributes to environmental harm through deforestation for farming, chemical runoff and billions of toxic cigarette butts polluting land and water.
  • Policymakers have expanded bans on flavored tobacco and tightened advertising restrictions this year to block youth-oriented promotional tactics.
  • Hospitals and community groups have launched comprehensive cessation initiatives offering counseling, nicotine replacement therapies and holistic support to help users quit.