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World Liberty Financial to Launch Debit Card and Retail App With Apple Pay Integration

The company frames a consumer push as the path to utility after recent token volatility.

Overview

  • Co-founder Zak Folkman said at Korea Blockchain Week that a WLFI debit card and a retail app will roll out "very soon" to support everyday payments using the USD1 stablecoin.
  • The debit card links USD1 and WLFI wallets to Apple Pay for crypto-to-fiat spending, and the app blends peer-to-peer transfers with trading features described as "Venmo meets Robinhood."
  • World Liberty said it signed a memorandum of understanding with South Korea’s Bithumb to explore collaboration, with specific activities not yet disclosed.
  • The company reiterated it will not create its own blockchain, committing to a chain-agnostic approach focused on product development.
  • WLFI has shown sharp price swings, with reports citing levels near $0.20–$0.21 and a roughly 37% decline since launch, alongside community proposals to use liquidity fees for token buybacks and burns.