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1h ago

World Liberty Financial Sets Debit-Card Pilot, Pursues Tokenized Commodities

Executives pitch USD1 as a tool for dollar strength, prompting renewed conflict-of-interest scrutiny.

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Zach Witkoff, Co-Founder and CEO of World Liberty Financial delivers remarks, as Eric Trump applauds, before ringing the opening bell to celebrate the closing of ALT5’s $1.5 billion offering and adoption of its $WLFI Treasury Strategy at the Nasdaq Market, in New York City, U.S., August 13, 2025. REUTERS/Eduardo Munoz
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Overview

  • CEO Zach Witkoff said a debit-card pilot will start next quarter, with a public launch targeted for Q4 2025 or Q1 2026.
  • World Liberty Financial is actively working to tokenize real-world assets, highlighting commodities such as oil, gas, cotton and timber for on-chain trading.
  • USD1, pegged to the U.S. dollar and backed by short-term Treasuries and cash equivalents, is reported as a top-five stablecoin at about $2.7 billion in market value.
  • The firm announced USD1 will expand to the Aptos blockchain, as analysts note muted centralized-exchange demand and liquidity concentrated in a few wallets.
  • Donald Trump Jr. said the venture is not a political organization and argued USD1 supports U.S. dollar dominance and Treasury demand, while dismissing conflict-of-interest concerns raised by Democratic lawmakers.