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7h ago

World Gamer Day Puts Global Growth in Focus as Argentina’s Gaming Market Scales Up

Fresh forecasts show a fast-growing business pulling Argentina deeper into development, advanced hardware, competitive play.

Tras el Día del Gamer, los números detrás de una industria en constante movimiento.
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Overview

  • PwC projects global video game revenue to reach US$321 billion by 2026, reinforcing the sector’s stature within the broader media economy.
  • Newzoo estimates 2024 global gaming revenue at US$182.7 billion, up 3.2% year over year, with mobile titles leading platform growth.
  • Argentina’s market is forecast by Statista to generate about US$1.78 billion in 2025, with roughly 26 million players representing about 56% of the population.
  • Local industry indicators include about US$780 million in 2024 revenue (Allcorrect), more than 120 studios employing roughly 1,700 people, strong export orientation, and headwinds such as macro instability, payment hurdles, financing limits and talent drain.
  • Hardware and competitive trends feature on‑device AI in gaming notebooks with NPUs on Copilot+ PCs, as cited by Banghó, and a maturing Latin American esports scene with teams like 9z Globant competing internationally.