Overview
- Management firms say top performers such as Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues now command endorsement deals exceeding ₹1 crore.
- JSW Sports estimates Jemimah Rodrigues’ fee has risen from about ₹60 lakh to over ₹1.5 crore and Shafali Verma’s from roughly ₹40 lakh to more than ₹1 crore.
- Baseline Ventures projects a 25–55% uplift for leading players, with even bigger jumps for those who delivered standout World Cup moments.
- Executives report sharp follower growth powering pricing, with Jemimah’s audience doubling to about 3.3 million and Shafali’s increasing by nearly 50%.
- Brand interest is expanding from sportswear to autos, banking, FMCG, beauty, and tech, while one-time rewards include the BCCI’s ₹51 crore fund and Tata Motors’ promise of new Sierra models for the squad.