Overview

• Observed on 19 September, World Aperitif Day spotlights a social-gastronomic custom rooted in Mediterranean culture and celebrated internationally.
• Madrid venues promote on-site experiences, including BLESS Hotel’s Picos Pardos rooftop serving Gildas by Martini on weekends and Viva Madrid’s MADrid-91 cocktail by Diego Cabrera.
• Vermut Zarro launches a Pack Completo de Vermuterapia for at-home enjoyment that combines citrus vermouths with gourmet chips, conservas, encurtidos and a 1.5-liter siphon.
• In Argentina, heritage brands remain central as Amargo Obrero earns a No. 3 global ranking for herbal liqueurs from Taste Atlas, Hesperidina marks 160 years and Gancia expands with offerings such as the nonalcoholic Gancia Cero.
• Coverage ties today’s promotions to deep roots, noting vermouth’s 1786 creation in Turin by Antonio Benedetto Carpano and outlining varied aperitif rituals from Europe to the Americas and Japan.