Overview
- Trade outlets reported the development on Monday, August 3, 2026, and Variety confirmed Working Title is partnering with Hasbro to develop a live-action Action Man feature.
- Los Angeles–based filmmaker Simon Hatt and writer Anthony Sellitti are credited as the screenplay writers and Jeremy Latcham is named as producer, but no director, cast, or production schedule has been announced.
- Action Man began in the U.K. in 1966 as a Palitoy-licensed version of Hasbro’s G.I. Joe and has been relaunched several times, a history that Hasbro previously tried to turn into a film before plans stalled by about 2018.
- The project joins a recent wave of toy-brand films and carries commercial risk given mixed box-office returns for similar adaptations such as the G.I. Joe series.
- Some reports say the creative team are longtime fans who aim to lean into Action Man’s British identity, and the next concrete developments to watch for are official studio statements, a director hire, and casting announcements.