Overview

• Madhavi’s Instagram clip showing her preparing a week’s worth of vegetarian meals in just over an hour has garnered over one million views
• She disabled comments after receiving a torrent of misogynistic messages labelling her ‘lazy’ for not cooking fresh meals daily
• Masala Lab author Krish Ashok gave her a public shout-out that boosted the video’s reach and shifted the conversation
• Reddit communities mobilized to condemn the harassment and underscored the practical benefits of batch-cooking for busy households
• The episode has reignited debate over cultural and gendered expectations of domestic labor, especially among diaspora women