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2w ago

Woolworths to Shut Down MyDeal Marketplace by September 2025

Woolworths expects the closure to cut MarketPlus losses following a review that flagged the platform as unprofitable in a fiercely competitive environment.

People walk past a Woolworths supermarket in the Sydney Central Business District in Sydney, Australia, May 14, 2024. REUTERS/Jaimi Joy/File Photo
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Overview

  • Woolworths announced on June 27, 2025 it will wind down MyDeal’s customer-facing website by September 30, 2025 as part of efforts to reduce operating losses.
  • The group expects between A$90 million and A$100 million in cash costs for the shutdown plus about A$45 million in non-cash impairment charges.
  • MyDeal, acquired for A$217.4 million in September 2022, had operated for over a decade but failed to reach profitability as a standalone online marketplace.
  • CEO Amanda Bardwell said a strategic review flagged MyDeal as unprofitable against global rivals such as Amazon, Temu and Shein.
  • The closure follows rival Wesfarmers’ decision to end its Catch online retailer in January 2025, highlighting wider pressures on dedicated e-commerce platforms.