Woolworths Reinstates Australia Day Celebrations After 2024 Backlash

The supermarket giant will sell Australian-themed merchandise and promote holiday food offerings following customer and employee feedback.

Woolworths has reversed its 2024 decision to stop stocking Australia Day-themed merchandise, citing customer and employee demand.
The company will sell Australian-made flags year-round and offer a limited range of themed items online through platforms like Big W Market and Everyday Market.
In-store promotions will focus on Australian produce and food for barbecues and gatherings during the Australia Day long weekend.
Last year’s decision to halt Australia Day merchandise led to political criticism, including a boycott call from Opposition Leader Peter Dutton.
Woolworths has aligned its position with the National Australia Day Council’s theme of 'reflect, respect and celebrate,' allowing employees to mark the day as they choose.