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Women’s Super League Expands Alcohol Sales Pilot to First-Division Clubs

The league is rolling out beer service at home games for 14 clubs following a second-tier pilot that recorded no safety incidents with 66 percent fan support.

Overview

  • 14 clubs—seven from the first division and seven from WSL2—will participate in the expanded alcohol sales pilot next season.
  • The initial pilot at four second-division clubs, launched in January, recorded no security incidents and won 66 percent fan approval.
  • Arsenal, Chelsea, Everton, Liverpool, London City Lionesses, Manchester City and Manchester United will serve beer at their women’s home games.
  • The women’s leagues are exempt from the 1985 Sporting Events Act, which still bans in-stadium alcohol at men’s professional matches.
  • League executives say the extension aims to enhance matchday atmosphere and attendance by leveraging disciplined supporter conduct.