Overview
- Organisers said total ticket sales have surpassed 400,000 with four matchdays this weekend nearing sellouts.
- More than 85,000 fans attended the eight opening‑weekend fixtures, including a record 42,723 for England vs USA in Sunderland.
- Broadcast and digital reach hit new highs, including a 2.4m UK peak on BBC One for the opener, 77m video views and 3.6m engagements, while France–Italy drew 3.2m on TF1.
- After several lopsided results, competition director Yvonne Nolan said tighter contests are expected as the pool stage advances.
- Tournament favourites posted big wins — England 69-7 USA, Canada 65-7 Fiji, New Zealand 54-8 Spain — with Canada’s Julia Schell scoring six tries and France beating Italy 24-0 as coaches called for more cohesion.