Overview

• More than 400,000 tickets have been sold, the Twickenham final is already sold out, and organisers say four matchdays this weekend are nearing capacity.
• A record 42,723 attended England–USA in Sunderland, with a UK TV peak of about 2.4 million on BBC One and 3.2 million viewers on TF1 for France–Italy.
• Digital engagement has reached 77 million video views and 3.6 million interactions, according to tournament managing director Sarah Massey.
• New flashing mouthguards prompted six head-injury assessments in round one, with three alerts identifying players who showed no other obvious signs.
• Opening results were largely lopsided—England 69-7 USA, Australia 73-0 Samoa, Canada 65-7 Fiji, New Zealand 54-8 Spain—with standout displays including Canada’s Julia Schell scoring six tries.