Overview

• Women will make up 60% of the global audience by 2030, marking one of the few major sports to shift to a female-majority fanbase.
• Disney+ has secured European Women’s Champions League streaming rights while PepsiCo and other brands are scaling up sponsorship across key tournaments.
• Alexis Ohanian’s recent stake acquisition in Chelsea Women underscores a rise in private investment in elite women’s clubs.
• Women’s Super League revenues jumped 34% in 2023-24, yet matchday attendance dipped after the World Cup and is projected to rebound with the upcoming European Championship.
• Grassroots participation has soared over the past five years, with female player numbers up 300% in China, 150% in France and 95% in Spain.