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yesterday

Women’s Football Projected to Join Top Five Global Sports by 2030

Rising fan engagement backed by high-profile broadcast deals with Disney+ alongside sponsorship commitments from major brands is driving record revenue forecasts.

Soccer Football - Women's Champions League - Semi Final - First Leg - FC Barcelona v Chelsea - Estadi Olimpic Lluis Companys, Barcelona, Spain - April 20, 2024 Chelsea's Kadeisha Buchanan in action with FC Barcelona's Salma Paralluelo REUTERS/Albert Gea
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Overview

  • A Nielsen Sports and PepsiCo report predicts the fan base will grow 38% to exceed 800 million by 2030, elevating women’s football into the top five most-followed global sports.
  • Women are projected to represent 60% of that audience and to drive more than 75% of household purchasing decisions by 2028, creating a highly valuable demographic for sponsors.
  • Global broadcast audiences are set to rise 30% by 2030 following recent media rights agreements.
  • Sponsorship deals for the 2023 Women’s World Cup tripled from 2019 but women’s football still attracts only a small fraction of overall sports sponsorship spending.
  • Commercial interest is rising with Disney+ securing Champions League rights, Alexis Ohanian investing in Chelsea Women and Deloitte forecasting WSL revenues to reach £100 million in 2025–26.