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4d ago

Women’s Euro Draws Record Viewers and Highlights Online Harassment

Broadcasters reported unprecedented TV, streaming and social-media numbers alongside mounting calls for tougher online protections for players.

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Deutschland-Fans vor dem Spiel gegen Frankreich im St. Jakob-Park.
Kathrin Hendrich sieht die Rote Karte
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Overview

  • ARD and ZDF averaged 4.898 million live-TV viewers, securing a 26.1 percent market share across the tournament.
  • Germany’s semi-final against Spain peaked at 14.261 million viewers on Das Erste with a 57.6 percent share while the England-Spain final drew 7.10 million viewers on ZDF (33.2 percent).
  • Online platforms saw unprecedented engagement with over 14 million live-stream accesses, around 10 million on-demand views and more than 118 million combined views on Instagram and TikTok.
  • Stadium attendance hit a record 657,291 spectators, marking the highest turnout in Women’s European Championship history.
  • German midfielder Sydney Lohmann endured severe online harassment after the semi-final exit, prompting calls for stronger measures to shield players from social-media abuse.