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Women’s Euro 2025 Kicks Off in Switzerland With Record Attendance and Broad Broadcast Deals

Record ticket sales underline UEFA’s forecast of up to €197 million in economic impact for the host nation.

Melvine Malard et les joueuses de l’équipe de France célébrant leur victoire contre le Brésil en match amical le 27 juin dernier (3-2).
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Griedge Mbock lors de son premier match en tant que capitaine de l’équipe de France, contre la Suisse le 30 mai dernier.

Overview

  • Opening group-stage matches on July 2 have drawn large crowds, with Norway beating Switzerland 2–1 in Basel and Finland edging Iceland 1–0 in Thun.
  • All 16 national teams have confirmed 23-player squads, with Switzerland unveiling its roster via a nationwide treasure hunt and Germany naming key forwards Lea Schüller and Jule Brand.
  • Pre-tournament ticket sales surpassed 600,000 and 22 of 31 group-stage fixtures are sold out, supporting UEFA’s €184–197 million economic forecast for Switzerland.
  • Comprehensive media agreements guarantee televised coverage of every match, led in France by TF1 group and France Télévisions alongside nearly 20 other European broadcasters.
  • Spain and England enter as tournament favourites based on recent form, while France is cast as an underdog in a demanding Group D alongside England and the Netherlands.