Overview

• Global revenue from women's elite sports is predicted to surpass £1bn ($1.28bn) for the first time in 2024, according to Deloitte.
• The forecast is based on matchday, broadcast and commercial revenue, with football and basketball predicted to be the most valuable sports, generating £439m ($555m) and £280m ($354m) respectively.
• Commercial revenue, including club sponsorships, partnerships, and merchandising sales, is predicted to contribute 55% of revenue, while broadcast revenues make up 27% and matchday revenues contribute the remaining 18%.
• North America is expected to be the largest geographical market in 2024 with a 52% share, despite the growth of women's football in Europe.
• The surge in fan and investor engagement is leading to new opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger match days.