Women's Elite Sports Revenue to Surpass £1bn in 2024

Football and Basketball to Lead as Most Valuable Sports, with North America Dominating the Market

Global revenue from women's elite sports is predicted to surpass £1bn ($1.28bn) for the first time in 2024, according to Deloitte.
The forecast is based on matchday, broadcast and commercial revenue, with football and basketball predicted to be the most valuable sports, generating £439m ($555m) and £280m ($354m) respectively.
Commercial revenue, including club sponsorships, partnerships, and merchandising sales, is predicted to contribute 55% of revenue, while broadcast revenues make up 27% and matchday revenues contribute the remaining 18%.
North America is expected to be the largest geographical market in 2024 with a 52% share, despite the growth of women's football in Europe.
The surge in fan and investor engagement is leading to new opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger match days.