Overview

• A 23-year-old woman in Roseville, California, was arrested for allegedly stealing 65 Stanley cups, valued at nearly $2,500, from a local retail store.
• The woman reportedly filled a shopping cart with the popular water bottles and refused to pay for them, stuffing them into her car.
• Stanley cups, specifically the Adventure Quencher Travel Tumbler, have recently gone viral on social media platforms like TikTok, leading to a surge in popularity and demand.
• Stanley's annual sales reportedly jumped from $75 million to $750 million in 2023 alone due to the popularity of the cups.
• The incident has sparked discussions about the extreme lengths some people are going to in order to obtain the popular cups, including overnight queuing, store brawls, and now theft.