WNBA's $2.2 Billion Media Deal Sparks Debate Over Fair Valuation

Players and experts argue the new media rights deal undervalues the league amid its rising popularity and financial growth.

The WNBA's new 11-year media deal is valued at $2.2 billion, significantly increasing annual revenue to $200 million.
Despite the financial boost, some believe the deal undervalues the league, given its recent surge in popularity and viewership.
Player salaries are expected to rise, but concerns remain about the overall fairness of the valuation.
The WNBA Players Association is preparing for potential labor negotiations with a newly formed advisory committee.
Experts and league figures call for tougher negotiations to secure a more favorable deal.