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2mo ago

WNBA Star Sabrina Ionescu Joins Bay FC as Investor and Commercial Advisor

The 2024 WNBA champion and Bay Area native aims to support branding efforts and player endorsements for the NWSL team.

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WNBA star Sabrina Ionescu has become an investor in NWSL women's soccer club Bay FC.
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Overview

  • Sabrina Ionescu, a 2024 WNBA champion with the New York Liberty, has become a minority investor in Bay FC, an NWSL team entering its second season.
  • Ionescu will also serve as Bay FC's commercial advisor, focusing on branding partnerships and assisting athletes in securing endorsement deals.
  • As a Bay Area native, Ionescu emphasized her personal connection to the region and her commitment to growing women's sports.
  • Bay FC CEO Brady Stewart praised Ionescu as an innovator who will help enhance the club's commercial strategy and disrupt the sports landscape.
  • This move aligns with a broader trend of female athletes investing in women's sports, contributing to the growing visibility and financial sustainability of leagues like the NWSL.