WNBA Sees Record Growth in Ratings, Attendance, and Revenue in 2024

Led by standout rookies and increased media coverage, the WNBA has experienced significant boosts across multiple metrics, including a landmark media rights deal.

The WNBA's 2024 season saw a 153% increase in TV ratings compared to last year, with several games averaging over one million viewers.
Attendance surged by 48%, with Indiana Fever leading the way, setting a league attendance record of 20,711 spectators.
Merchandise sales skyrocketed by 500%, driven by the popularity of rookies Caitlin Clark and Angel Reese.
The league signed an 11-year, $2.2 billion media rights agreement with Disney, NBC, and Amazon Prime, starting in 2026.
Despite the growth in popularity and revenue, the WNBA is still not profitable, with an expected loss of $50 million this year.