WNBA Sees Record Attendance and Viewership in 2024

The league's growth is driven by a strong rookie class, particularly Caitlin Clark, leading to unprecedented fan engagement.

Attendance up 156% from last year, with over half of games sold out.
Viewership has nearly tripled, averaging 1.32 million viewers per game.
Merchandise sales have surged by 756% compared to last year.
The WNBA's social media engagement has hit all-time highs, with a 380% increase in video views.
Clark's games alone average 1.43 million viewers, significantly boosting overall ratings.