Overview

• The WNBA and E.W. Scripps signed a new multi-year media rights agreement to broadcast Friday night matchups on Ion starting this season.
• Under the deal, Ion will air 50 regular-season games each year and is accessible in over 128 million homes via pay TV and streaming platforms.
• The agreement introduces “WNBA on Ion,” the first weekly broadcast studio show devoted exclusively to league coverage.
• Ion’s WNBA Friday Night Spotlight viewership jumped 133% year over year, drawing more than 23 million unique viewers last season.
• The new pact complements the league’s broader media strategy, including its $200 million-a-year, 11-year rights deal with Disney, Amazon and NBCUniversal.