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9mo ago

WNBA Secures Historic $2.2 Billion Media Rights Deal

New agreement with Disney, NBC, and Amazon boosts annual revenue to $200 million, significantly impacting player salaries and league growth.

Jul 9, 2024; Los Angeles, California, USA; The WNBA logo on the court at Crypto.com Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
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Overview

  • The WNBA's new media deal is part of the NBA's $76 billion agreement over 11 years.
  • Annual media rights revenue for the WNBA will increase from $60 million to $200 million.
  • The deal includes potential for additional packages that could raise the total to $260 million annually.
  • The WNBA players' union expresses concerns about the league being undervalued in the deal.
  • Increased revenue is expected to enhance player salaries and overall league investment.