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22h ago

WNBA Secures 11-Year, $2.2 Billion NBC Rights Pact as Ratings Soar

A national average of 794,000 viewers per game this season reflects growing interest beyond any single player

David Butler II-Imagn Images
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Overview

  • The league is averaging 794,000 viewers through 56 nationally televised games, a 21% increase over last season’s full-year average.
  • Indiana Fever matchups have drawn 1.26 million viewers on average through 19 games despite Caitlin Clark missing half the season.
  • Non-Fever contests are up 37%, averaging 549,000 viewers and signaling broader fan engagement across all teams.
  • Viewership gains span every broadcast partner, with ESPN up 3%, CBS up 5.5%, Ion up 4% and NBA TV surging 58% year-over-year.
  • Starting next season, NBC Sports will join ESPN under an 11-year, $2.2 billion media-rights deal, underscoring the league’s rising commercial appeal.