Particle.news
Download on the App Store
3 ARTICLES
·
last wk.

WNBA Launches 'Line 'Em Up' Campaign to Paint Orange Three-Point Arcs on Outdoor Courts

The campaign debuted orange arcs at two New York parks to showcase the WNBA three-point distance as a beacon for young athletes nationwide.

Image
Image
Image

Overview

  • The WNBA launched 'Line 'Em Up' on June 9, 2025, to paint its official three-point line in signature orange on outdoor basketball courts.
  • The first orange arcs were installed at Brooklyn Bridge Park Pier 2 and Rockefeller Battery Park following a launch event on June 12.
  • A short film featuring legends such as Tina Charles and Sue Bird accompanied the rollout to highlight the league’s legacy and drive engagement.
  • The league set a goal of installing orange arcs on 20 to 30 courts over the next few months to boost visibility for women’s basketball.
  • Local communities can collaborate via [email protected] to install the lines and foster participation among girls and women.