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2mo ago

WNBA Franchise Values Surge 180% to $3.5 Billion as Players Demand Fair Pay

Players are pushing for a new CBA that reflects the league’s booming revenues following record franchise valuations.

Caitlin Clark (right) has had a big hand in helping the WNBA grow in popularity.
The Golden State Valkyries made their WNBA season debut in 2025.
Image
Jun 22, 2025; Seattle, Washington, USA; Seattle Storm forward Nneka Ogwumike (3) shoots the ball New York Liberty center Nyara Sabally (8) at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

Overview

  • Sportico reports the average WNBA franchise is now worth $269 million, up 180 percent year-over-year for a combined league valuation of $3.5 billion.
  • The Golden State Valkyries top the list at $500 million in just their debut season, surpassing the $420 million New York Liberty.
  • Indiana Fever saw the largest single growth, jumping 273 percent to a $335 million valuation led by Caitlin Clark’s impact.
  • A $2.2 billion media rights deal, league expansion, rising TV ratings, attendance and merchandise sales have driven the valuation surge.
  • With the current CBA expiring after 2025, players warn of a potential 2026 lockout as they seek revenue-based pay more in line with the NBA.