Overview
- NBC reported Wednesday that Game 4 between the Golden State Valkyries and Atlanta Dream averaged about 1.895 million viewers across NBC and Peacock, with 1.66 million from Nielsen linear estimates and 232,000 tracked by Adobe for streaming.
- That total is the largest WNBA Finals Game 4 on record, topping the 1.67 million set in 2024 and leaving this series with three games among the Finals top ten by audience.
- NBC published a ‘Total Audience Delivery’ figure that counts Peacock viewers via Adobe Analytics rather than Nielsen, which prevents direct apples-to-apples comparisons with other networks’ Nielsen-based numbers.
- Game 4 was moved to a 1:00 p.m. ET tip and Game 6 has been shifted to 12:30 p.m. ET to accommodate the NBA Hawks schedule at State Farm Arena, a change that put the Finals in early-afternoon college football windows and could depress live TV peaks.
- The uptick caps a season of record WNBA audiences under a split media-rights framework and is often tied to the Indiana Fever and Caitlin Clark driving big regular-season TV numbers, though the Finals’ strength shows broader league interest beyond a single team.