WNBA Faces $50 Million Loss Despite Caitlin Clark's Impact

Increased attendance and viewership linked to rookie star Caitlin Clark are not enough to offset the league's financial struggles.

The WNBA is projected to lose around $50 million for the 2024 season, continuing its history of financial losses.
Caitlin Clark has significantly boosted game attendance and TV viewership, but her influence hasn't reversed the league's financial woes.
Clark's games see a 105% increase in attendance and a substantial rise in TV ratings compared to other WNBA games.
Despite her popularity, Clark was not selected for the US Women's Olympic Basketball team, a decision partly influenced by concerns over fan reactions to her limited playing time.
The WNBA's financial viability remains heavily dependent on NBA subsidies and the upcoming media rights deal.