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WME Opts Out Clients From Sora 2 as OpenAI Plans Character Controls and Revenue Sharing

Hyperreal outputs with IP lookalikes in the invite-only app triggered calls from studios and agencies for tighter control.

Overview

  • OpenAI CEO Sam Altman said rightsholders will get more granular control over character generation in Sora, including the ability to block use, with tests of revenue-sharing for those who allow it.
  • Sora 2 launched as a standalone, invite-only app in the United States and Canada that can create up to 10-second clips and lets users place their scanned faces into videos.
  • WME notified OpenAI that it is opting out all of its clients from the latest Sora update, citing the need for real protections around name, image and likeness.
  • At least one major studio, Disney, has opted out of having its material appear in the app, according to reporting based on people familiar with the matter.
  • Independent demos highlight major gains in visual fidelity and stylistic mimicry alongside remaining flaws such as broken physics and imperfect finger-key contact in piano scenes.