Particle.news
Download on the App Store

WITT and Wellness Tourism Association Unveil Global Core Wellness Standards for Hotels

The framework sets measurable requirements to curb wellness-washing, giving travelers confidence.

Overview

  • WITT distilled more than 100 certification criteria into essential hotel requirements organized under Healthy Eating, Holistic Healing, Nature, Movement, and Local Impact.
  • The standards call for actions such as dietary-inclusive menus, filtered water, biophilic design with access to green spaces, fitness programming, local sourcing, and sleep-supportive rooms.
  • A global WITT Standards Advisory Committee of experts in hospitality, fitness, nutrition, sustainability, and travel guided the development.
  • Organizers say the benchmarks provide independent verification that helps hotels credibly market wellness offerings and attract wellness-focused guests.
  • Certification applications are open to properties worldwide at wittcertified.com, following leadership alignment as WITT founder Robin Ruiz became president and CEO of the Wellness Tourism Association in August 2025.