Overview
- Apple has confirmed a September 9 launch, with multiple reports pointing to pre‑orders on September 12 and retail availability around September 19.
- Alleged Apple clear‑case images and UAG third‑party cases suggest a full‑width horizontal camera island on Pro models, a revised MagSafe layout, and a single‑camera, pill‑shaped module on the Air.
- Reseller training on eSIM in the EU supports reports that the ultra‑thin iPhone 17 Air could ship without a physical SIM tray globally, though Apple has not confirmed this.
- Coverage converges on A19 chips across the lineup (A19 Pro on Pros) and 120Hz LTPO displays for all four models, with Pro variants tipped for thermal improvements and camera upgrades.
- Analysts widely expect a $50–$100 price increase, and a SellCell survey of U.S. iPhone owners shows 68.3% planning to upgrade, with cost cited as the top deterrent for holdouts.