Overview
- The University of Wisconsin led with 15,476 donations, which organizers say could help up to 46,428 people.
- Across the conference, the drive recorded 83,043 donations that could aid up to 250,000 people, surpassing 2024’s total within the first 22 days.
- Campaign data reported that nearly 37% of student donors were giving for the first time and 92% said they are very likely to donate again.
- The competition ran Aug. 27–Dec. 5 with live tracking, counting donations made on campuses and at U.S. blood centers after participants uploaded proof via website or text.
- Wisconsin edged 2024 champion Nebraska in a close race, and the Big Ten says it will recognize the victory during the 2025 Discover Big Ten Football Championship Game.