Wisconsin to Sell Alcohol in General Seating at Camp Randall Stadium

The university joins the majority of Big Ten schools in offering alcohol sales to enhance the fan experience.

Sales will begin with the home opener on August 30 against Western Michigan.
Fans can purchase up to two drinks at a time, with increased police presence for safety.
Revenue from alcohol sales will support campus wellness and responsible drinking initiatives.
Alcohol sales will also be extended to the UW Field House for volleyball and wrestling events.
Wisconsin was one of the last Big Ten schools to implement this policy.