Supreme Court Justice's Campaign Used Horse Imagery in Ads as Vulgar Joke

The imagery was intended as a subliminal message about the opponent, stemming from baseless jokes heard at campaign events.

Wisconsin Supreme Court Justice Janet Protasiewicz's campaign included hidden horse imagery in ads as a joke about her opponent, Dan Kelly.
The joke originated from baseless comments made at campaign focus groups, suggesting Kelly looked like someone who fornicates with horses.
Campaign manager Alejandro Verdin and media consultant Ben Nuckels were behind the inclusion of the horse imagery in the ads.
Kelly criticized the campaign's tactics as 'sick' and 'vulgar,' arguing they lacked respect for the office of Supreme Court justice.
Protasiewicz won the election by 11 points, securing a liberal majority on the Wisconsin Supreme Court.