Overview
- Wisconsin generated $3,088,690 in stadium alcohol revenue through September over five home games, leading the schools that shared data.
- Brown’s dataset shows Nebraska second at $2,074,806 and Tennessee third at $1,623,728.
- The Badgers are 2-6 overall and 0-5 in Big Ten play, with coverage linking fan discontent to the program’s downturn under Luke Fickell.
- Actual attendance averaged about 51,980 ticket scans versus 70,745 announced, roughly 72% of Camp Randall’s capacity and a three-decade early-season low.
- Wisconsin’s sales were reported down about 19.2% year over year, averaging 51,024 units and $617,738 per game, and the figures reflect August–September results from only 21 schools.