Particle.news

Download on the App Store

Wisconsin Dealer Fires Salesman After Viral TikTok Claiming $10,000 Over Sticker

The dealership labeled the video false to contain reputational harm.

Overview

  • Kenny Rua, posting as @KennySelllss on TikTok, claimed he sold a single mother a car for $10,000 over MSRP in a short clip that was later deleted.
  • Zeigler Honda of Racine in Wisconsin said the sale never happened, suspended Rua, and announced days later that it had parted ways with him.
  • The clip drew widespread online backlash, including critical reviews directed at the dealership.
  • Rua posted an apology on August 5, described his account as satire, and asked viewers to stop attacking the business.
  • He later said in a follow-up video that he received death threats after the post.