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Wisconsin AD Publicly Backs Luke Fickell, Pledges More Investment

Fickell says he has not been told he will return in 2026 despite the public show of support.

Overview

  • Athletic director Chris McIntosh urged fans to support the team and said Wisconsin will increase resources to meet expectations, including investment tied to the sport’s new financial realities.
  • The Badgers are 2-5 overall and 0-4 in the Big Ten, have been outscored 122-20 in conference play, and suffered consecutive home shutouts, including 34-0 to No. 1 Ohio State.
  • CBS Sports reports Fickell’s contract carries an approximate $25 million buyout, a figure that would make a coaching change expensive.
  • Fickell told reporters he has not been assured he will be back in 2026 and said his focus remains on preparing the team.
  • Fan frustration has boiled over with chants calling for his firing, and Wisconsin’s next game is a road trip to No. 6 Oregon.