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Wired, Business Insider Pull Stories Linked to Suspected AIFreelancer

A trade-press investigation exposed verification failures that let a prolific, unverifiable byline slip into mainstream publications.

Business Insider and Wired pages that previously contained articles by Margaux Blanchard
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Overview

  • Press Gazette identified at least six publications that ran articles under the name Margaux Blanchard, with four removals and another review underway.
  • Wired deleted a May feature and added an editor’s note saying it did not meet editorial standards after sources such as a Chicago officiant named Jessica Hu could not be verified.
  • Business Insider removed two April essays on August 19 and replaced them with notes stating the pieces did not meet the outlet’s standards.
  • Index on Censorship told Press Gazette that a submission under the same byline appears to have been written by AI.
  • Dispatch editor Jacob Furedi flagged an unverifiable pitch about a purported Colorado training site called Gravemont, prompting cross-outlet scrutiny that also led SFGate, Cone Magazine, and Mashable to pull or flag related content.